Today is the first of October, which also kicks off Breast Cancer Awareness Month. You'll probably be seeing a sea of pink on TV and social media over the next 30 days, because that color has become a major symbol in the fight against breast cancer. Statistically, most people know someone who has been affected by the disease.

And I'll have to admit, it's easy to overlook the fact that breast cancer can impact both women and men. So that's why Townsquare Media is proud to support the American Cancer Society by taking part in Real Men Wear Pink Day - coming up on Wednesday, October 10th.

What is Real Men Wear Pink Day, you may ask? The cause is all about giving men a leadership role in the fight against breast cancer through competitive fundraising. Men who participate pledge to raise a minimum of $2,500 to help the American Cancer Society. And yes, they also wear pink throughout the month of October.

That's why you can join us at LTS Brewing Company in Rochester on October 10th for a special Real Men Wear Pink Day Happy Hour from 5:30 to 7:30PM! Proceeds will help the American Cancer Society save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support.

Just don't forget to wear pink, fellas. Hope to see you there next Wednesday!

For more info, or to make a donation, check out Rochester's Real Men Wear Pink page here.

Source: YouTube

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