Mocha Beef Jerky? Flavor Test Kitchen In Minnesota Sees It All
Cola flavored beef jerky doesn't sound as tasty as regular beef jerky, but these are interesting times we are living in. A beef jerky maker just set up shop in downtown Minneapolis and the flavors they are producing will raise more than a few eyebrows.
Wisconsin based Jack Link’s jerky products have decided to get creative. The company’s new test kitchen in downtown Minneapolis is a laboratory for experimental jerky flavors, made fresh and sold deli-style by the pound in its retail shop on the skyway level of Target Center (600 1st Av. N., Minneapolis, 612-766-6500, jacklinks.com/wild-side-store).
For its first foray for “Jack’s Signature Batch,” the company’s head chef Wes Castelsky came up with three flavors: craft cola, spiced mocha, and umami boom. The Star Tribune has described the flavors like the spiced mocha flavor being a turkey jerky made with the flavors of dark roasted coffee, caramel, and roasted chiles. Craft cola replicates the molasses, cinnamon and allspice notes of the carbonated beverage. Umami boom has hints of roasted mushroom and tomato, tamari (gluten-free soy sauce) and other savory flavors.
The company has even gone so far as to pair the jerky's with consumables like the cola goes with bourbon, the mocha goes with waffles, and the umami goes with a molasses cookie that’s been speckled with ground-up bits of the jerky, conveniently also available only at the store.
Depending on how the new jerky sells here, Jack Link’s will decide whether to make it on a larger scale to sell around the world.