This must be one of the best branding campaigns of all time when years ago the Minnesota Beef Research and Promotion Council came up with the Beef It's What's For Dinner. I cannot remember the name of the person with the deep voice on the ad but I will never forget how it sounded! Well, very soon you will see Beef It's What's For Dinner at the Daytona International Speedway, and maybe we will hear it too on one of the commercials during the race?

The Federation of State Beef Councils and Daytona International Speedway announced that the "historic 40th season-opening race for the NASCAR Xfinity Series at the 2.5 mile venue will be known as the Beef It's What's For Dinner 300." This race will be held the day before  the 63rd Daytona 500 and will be part of a double header that will also feature the Lucas Oil 200.

I have worked with the Minnesota Beef Research and Promotion Council or Minnesota Beef Council and I knew there were Beef Councils in all the states. I had not heard of the Federation of State Beef Councils but I assumed it represented all the State Beef Councils. That assumption was correct and it is housed at the National Cattlemen's Beef Association (NCBA) that works on the "behalf of the Beef Checkoff.

"We're excited to sponsor the Beef It's What's For Dinner 300, and provide a showcase for America's hard-working farmers and ranchers," said Mary Smith, a rancher from Ocala, Florida and president of the NCBA, a contractor for the Beef Checkoff. "This is one of the nation's premier sporting events and it's the perfect opportunity to help us promote the nutritional benefits of great tasting beef to millions of consumers in the U.S. and around the globe."

So, the Beef It's What's For Dinner 300 at the Daytona International Speedway will be at 5:00 pm ET on Saturday February 13, 2021. I think I will try and watch it not because I am a big race fan, but because I am a farmer and a fan of beef! Yes, it is more to see the beef commercials and maybe banners or signage at Daytona!

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