Target’s New AI Tools Are Changing How Minnesotans Shop This Season

Here we go, full steam ahead into the holiday shopping season, and retailers are pulling out all the stops this year. Along with huge sales and festive promotions, expect technology, especially artificial intelligence, to play a major role in your shopping experience.

Target Brings AI to Holiday Shopping in Minnesota

Minnesota-based Target is gearing up for one of its most important holiday seasons in years. After facing financial and public image challenges, the retail giant is hoping a strong finish to 2025 will provide some much-needed momentum heading into the new year. And they’re doing it with a mix of cheerful customer service and cutting-edge tech.

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Target is rolling out a new policy encouraging team members to greet shoppers with smiles and offer more assistance throughout stores. The company says creating a more positive in-store atmosphere is key to winning back shoppers during the busy holiday rush.

AI Tools Make Shopping Easier and More Fun

The real headline grabber this season is a suite of new AI-powered features designed to make shopping faster, easier, and a lot more enjoyable. Whether you’re browsing from home or walking through a Minnesota Target store, these tools are built to help you save time and discover new products.

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The new Gift Finder tool acts like your own digital shopping buddy. Simply type in details about who you’re buying for, and it will ask a few follow-up questions before suggesting personalized gift ideas. It’s a quick way to find something meaningful without endlessly scrolling through products.

List-to-Cart Scanning Simplifies Holiday Chaos

The List-to-Cart Scanning tool lets you scan a handwritten list or even a child’s Christmas wish list, and Target’s AI adds matching items directly to your cart.

If you’re shopping in person, the new Smart Navigation Mode in the Target app will guide you through aisles to locate gifts, restocks, and new products. The feature also offers options to ship out-of-stock items directly to your home. It’s designed to make the in-store experience smoother and less stressful for Minnesota shoppers.

Find Bullseye for a Bit of Holiday Fun

And who doesn’t love Target’s lovable mascot, Bullseye? Now you can use the app in-store to “Find Bullseye.” The interactive hunt gives clues and jokes to guide you through the store, and if you find Bullseye, you can grab a free holiday sticker at checkout. It’s a clever way to add some festive fun for kids and families while you shop.

Technology Meets Holiday Tradition

Target’s investment in AI highlights how technology is reshaping the holiday shopping experience in Minnesota and beyond. Between smarter search tools and playful in-store experiences, it’s clear the company is betting on a blend of innovation and holiday spirit to win over shoppers this season.