Pabst Blue Ribbon Is Rolling Out A New Hard Tea Seltzer
Pabst Blue Ribbon shared the news yesterday on social media that they were rolling out a new beverage line. The new line of alcoholic beverages rides the wave of new seltzers that are coming to market, but their seltzer has a twist to it, in the form of hard tea. If it's like their hard coffee they came out with, this stuff will probably do really well. Here is what we know from the announcement on social media and online.
The flavors that will be featured by Pabst in their new Hard Tea Seltzer are; Raspberry Black Tea, Peach Black Tea, Pineapple Passion Fruit Black Tea, and Lemon Black Tea. The flavors come in a twelve-pack that is a variety of flavors, 3 of each flavor in a 12 pack.
A press release from Pabst Blue Ribbon makes it clear the brewery may be over 150 years old, but they are still inventing new beverages.
“We want to continue offering people fun, differentiated drinks that are shareable and surprising; drinks that make them say ‘Woah, PBR did that?’. Our brand might be over 175 years old, but we’re still young at heart and getting creative with how we range across the beverage category, as well as how we can bring some form of value to those that shop it, is something we’re relentless about.” – Nick Reely, VP of Marketing - Pabst Blue Ribbon
Brewpublic.com had a review posted about the new Pabst Blue Ribbon Hard Tea Seltzer, and the verdict seems to be that the pineapple passion fruit was the 'tastiest' according to the Brewpublic review.
From sampling through the lineup we have a few flavors that we preferred over others, but in all nothing was blatantly unenjoyable. Unlike many other hard seltzers in the marketplace, these PBR Hard Tea Seltzer’s feel as if their carbonation level is a bit more refined as this allows the four flavor varieties of the black tea to shine through alongside each bold fruit profile. The most enjoyed flavor is Pineapple-Passionfruit and is closely followed by the OG, Peach as Raspberry and Lemon finish out the flavors in preference. - Brewpublic.com
If you are looking to try something a little different this spring/summer you can find out where you can grab a unique Pabst Blue Ribbon product using their FIND IT tool, here. Want some more good news? How about some of the best good news stories of 2021 so far?
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