This is how I remember Hamm's Beer. "From the land of sky blue waters......." This jingle was used first in radio, and later on television. A portion of the song was even sung in a Three Stooges film- "The Three Stooges In Orbit."  And the Hamm's Beer bear was the first of it's kind as far as animated characters in beer commercials.

Theodore Hamm's Brewing Company was established in St. Paul in 1865. There's a lot of interesting history attached to the name. You can read more about that here.